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Hong Kong, the trading hub of Asia and focal point for business in the region. Home to the Hong Kong International Stationery Fair - the quickest and easiest way for you to reach stationery and office product buyers from Asia and around the world.

In January 2002, over 15,400 buyers from 105 countries and regions converged upon Hong Kong for the International Stationery Fair; a 31% increase from the debut event in 2001. Internationality at the show was extremely high, with almost half the buyers coming from outside Hong Kong.

Held in tandem with the Hong Kong Toys & Games Fair - the world's third largest of its kind - the show is a serious marketing venue for stationery and office products, offering unrivalled opportunities for manufacturers wishing to increase market share in Asia.

Come and get a feel for the markets, learn the demand trends, keep an eye on the competition. If you're in the business of stationery, you cannot afford to miss this show!

What the exhibitors said...

Returning Hong Kong exhibitor Tiger Enterprise Corp. increased their booth size to 54 square metres for 2002. "Last year we had a booth at both the stationery fair and the toys fair," said Betty Chan, Tiger's Sales Manager, "but our product are more suited for the stationery fair, so this year we decided to put all our marketing efforts into this show."

Mirage International (USA) expressed enthusiasm for the high number of professional stationery buyers that they had seen. "Buyers here are focused on stationery," said Nancy Wen. "It is a place for serious business."

Exhibitors in the office products category were similarly impressed with the show. Rolf Hess of Peach Office Products was very pleased with the company's first participation in the Hong Kong International Stationery Fair. "We made the right decision to come here, the results have been excellent," he said on the final day. "We are here looking for partners and distributors, and we've made many potential contacts."

What the buyers said...

"We are specialist suppliers of inkjet and laser toners, paper and printed stationery," said Ed Oswald, Director of Tonetime in the UK. "I came here looking for manufacturers who can provide quality products from Asia, and have found many useful business contacts. This show is an excellent venue for sourcing."

Shopping for major Japanese retailer The Loft Co., VIP buyer Shinji Hirata found great benefits in holding the stationery fair alongside the toy fair. "25% of our business is in stationery products, and we also carry a wide range of adult games and toys. The line between toys and stationery products is sometimes very fine, and so it makes sense to put these two shows side-by-side."

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